Delivering Media Assessment,
Research & Analytics

Navigate Successfully Through The Ever-Changing Media Landscape

About BARC

Broadcast Assessment and Rating Council (BARC) is a non-profit company engaged in the business of Assessment and Media Rating, Market Research and Analysis, Impact Assessment, and IEC Activities through various modes.

To cater to the inevitable need for an assessment & rating mechanism, BARC has partnered with industry pioneers such as TAM Media Research and Dusane Infotech to bring forth a robust and reliable system for assessment and rating techniques.

Opinion & Exit Polls

Insights into Voter Behavior for Political Parties, Analysts & Media Organizations to Gauge Public Sentiment & Make Informed Predictions

Cambioscope

Innovative Technology that Will Revolutionize the Measurement of In-Cinema Advertisements

Impact Assessment

Helpful Directions that can Shape Future Policy Decisions, Ensuring Maximum Benefit to the Intended Beneficiaries

Digital Ads Measurement

Valuable Market Intelligence for Advertisers, Agencies & Publishers, along with Detailed Analysis & Segmentation of Digital Ad Spends

What we can do
for you

With its comprehensive measurement systems,
BARC enables:
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  • Effective Evaluation of In-Cinema Advertising
  • Assessment of Digital Advertisement Expenditure
  • Impact Assessment of Schemes
  • Opinion & Exit Polls for Elections
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Excellence
in Exit Polls

We are
excited!

Together, we can unlock new insights and drive impactful solutions in the ever-evolving media landscape.

Unlocking Insights,
Empowering Success

Join Forces with BARC, the Pioneer of Media Assessment,
Research & Analysis